Fresh Valley Farms has a new look for 2026.
Our new yellow sun logo is now here, and it carries a big piece of our story, both old and new, with it.
If it feels familiar, that is by design. This new logo is a callback to our first Fresh Valley Farms logo from 2015 – back when Steve renamed Meggait Farms, now reimagined for today. It brings back the rising sun, while keeping the values that have shaped this farm from the start: pasture-raised meats, care for the land, care for the animals, and care for the community. And it also hones in on the power of the sun, that grows our pasture and provides power to our freezers and electric vehicles on the farm.
Our first logo
The new brand foundations still center Fresh Valley Farms around “pasture raised organic meats,” and the updated palette includes the warm yellow that now defines the new mark.
Over the years, Fresh Valley Farms has grown and changed. In 2021, the farm introduced the barn logo. That brand drew from the original barn that has been with the family for four generations. The brand guide described that barn as a symbol of family, hard work, and generations of experience. It also named the farm’s core values as responsible stewardship, animal welfare, nutrition, health, transparency, trust, and providing quality food to the community.  
That 2021 logo told an important part of the Fresh Valley Farms story. It honored the place. It honored the family. It honoured the work.
Our new logo
Now, the new 2026 logo turns the story forward.
The yellow sun feels bright, simple, and hopeful. It speaks to open pasture, fresh air, and the daily rhythm of farm life. It feels like morning on the land. It also reaches back to that first Fresh Valley Farms identity, which many longtime customers will remember. In that way, the new logo is both new and old. It is a fresh step, and a return to the roots at the same time.
That makes it the right mark for Fresh Valley Farms.
This is still the same family farm. This is still the same commitment to raising certified organic, pasture-raised meats. This is still the same belief that people should know where their food comes from, and how it was raised. The look has changed, but the foundation has not. The 2021 brand guide described Fresh Valley Farms as warm, trustworthy, natural, friendly, neighborly, and eco-conscious. Those qualities still fit, but we don’t raise our livestock in barns (aside from chicks until they are big enough to move to cooler temperatures on pasture). And while that beautiful barn is a part of the family history and the farm story, it has not been a central building.
A good logo does more than look nice. It helps tell the truth about a business.
The new yellow sun logo tells the truth about Fresh Valley Farms. It reflects the life of the pasture. It reflects the energy of the farm. It reflects the history behind the name. Most of all, it reflects a farm that keeps growing, harkens back to our beginnings, and brings to the spotlight one of the most essential elements of farming and of energy production – sunlight.
Thank you for supporting Fresh Valley Farms through the years. We are glad to keep growing with you.
Leave a Reply